PR Strategy To Promote Punjabi Man To Executive Starts Unexpected Trend In Big 4 Accounting Firms

Home / Success / PR Strategy To Promote Punjabi Man To Executive Starts Unexpected Trend In Big 4 Accounting Firms

What began as PR strategy to showcase diversity, the promotion of Australian-born Punjabi man Satwant Singh from Senior Manager to Chief Financial Officer at a big four accounting firm has started an unexpected trend in the corporate world.

Fellow board member John Dyer argues “At first we just needed someone to show that we’re not a circle jerk of straight, white males who got a free education and lack soul. Plus it’s much easier to throw a foreign looking bloke under the bus when shit hits the fan and you get done for tax-fraud.

Satwant Singh’s promotion forced the hand of competitors of PWC to start promoting more employees from ‘diverse’ backgrounds to executive roles.

Kristen Davis another diversity hire, spoke with Yap Native had this to say. “It’s a win-win for everyone. They [non-white board members] work hard, overcome stereotypes, shatter glass ceilings and reduce the gap between business and non-English speaking migrants who come to this country. But it’s the positive PR and a feature on Forbes that really gets us over the line,” 

With over 20 board members from Indian and South-East Asian backgrounds across the big four accounting firms, executives have given hope to thousands of young Asian professionals starting out their careers in the corporate world.

My mum wanted me to become a doctor, but maybe I could make her proud if I become a board member of a billion dollar company…” young Jonathan Chan said with a beam in his eye.

…maybe.”

Leave a Reply

Your email address will not be published.